Using Behavioral Finance to Guide Clients to Goal Achievement
Wealth managers need to take on the role of a coach to assist clients in achieving their short- and long-term financial goals.
This guide introduces several behavioral theories and behavior management strategies for wealth managers to help clients embrace goal achievement; and therefore, build high trust relationships that last.
With this guide, you will:
Understand dual-self theory and psychoanalytic theory
Learn the three most common biases of prospect theory
Discover the behavior coaching strategy using the 3-V approach
For more learning opportunities like this, consider earning the Wealth Management Certified Professional®(WMCP®) – The premier designation for personal wealth planning professionals.